Hi, I'm Clay Cary

I’m a trends analyst and product consultant that enjoys testing and tinkering with new consumer products. I specialize in conducting in-depth research across a diverse array of fields including supplements, gadgets, pet food, and more. My expertise lies in identifying emerging trends and analyzing their potential impact on the market. My research has been shared in several publications including Insider, Yahoo Finance, and MSN. My real passion lies in optimizing my life to reduce my stress as much as possible and maximize the time spent with family and friends.

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What I do

Product Testing

I have a passion for testing and reviewing new consumer products. This can be anything from a new pillow to help my sleep, to frozen treats for my pup, Daisy. My bedroom usually looks like a thrift store mixed with a Brookstone.

Data Driven Analysis

I have a passion for data and getting into the numbers. As a trends analyst I need to be able to collect data from weird places. I’ve built several AI systems to help analyze millions of consumer reviews in order to find common pain points in popular products

Have Fun

At the end of the day this blog is a collection of my passions. I do this because I enjoy it. I’m extremely fortunate that so many people have found this blog and use the information provided to help make purchasing decisions.


Early Life

I was born in St. Louis, Missouri in 1996 where I lived and went to school until 2015. In 2015 I enrolled in the University Of Missouri’s Trulaske College of Finance where I graduated with honors.


After graduating I began working for Mars Petcare as an e-commerce analyst. There, I oversaw demand planning for the Amazon & Chewy e-commerce accounts. In 2021 I had the opportunity to become a Trends Analyst for CouponFollow where I could help research new and emerging e-commerce trends.

Personal Life

Outside of work I enjoy hot yoga, playing softball, watching the St. Louis Cardinals, and spending time with my family. I also write about personal passions on this blog.

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